J. Assy Installation Device

Fast and intuitive

Research

Role:

Lead Product Designer

Period:

09/2023 — 04/2024

Methods:

User journey mapping, A/B testing, Usability testing

The "Endereçador" is a device used in the installation and maintenance of J. Assy's electronic products. It's primary function is to pair the wireless products with the ECU located in the agricultural implement.

Challenge: The device was originally designed to support the installation of a single company product. Over time, it became necessary to expand its scope to cover the entire product portfolio, including products being developed. A key requirement was to introduce new capabilities while preserving familiarity, ensuring that the post-sales team could easily adapt to installing the new products.

Core pillars

Agile

Practical

Familiar

User journey mapping

USER PERSONA

I created a user persona based on the company’s post-sales team, which helped the design team build empathy and make more user-centered decisions.

Brazilian man
31 year old
5 years in the company
Technical Education
Highly familiar with agronomy, machinery and electronics

A/B Flow testing

We conducted A/B tests to evaluate what would be the most intuitive and efficient flow.

UI Patterns

To ensure consistency between existing screens and new features, I developed a design system focused on standardizing key elements such as typography and layouts. I also introduced components like headers, navigation indicators, and captions to improve usability and create a more intuitive experience.

Interactive prototype

This prototype is a modified version of the original product. Changes were made to preserve the company's patents.