Milka Mix Packaging

This packaging study for assorted chocolates uses the strength and uniqueness of the Milka brand, by partially presenting Lila (the mascot) in the front side of the product. The main objective was to design something that would differentiate this package from the other products of the brand, but remaining with it's well stabilished visual standards. It would be a commemorative version, which allows a bit of change in the language: a bit of mystery and humour. The design seeks to reinforce the slogan “Tenderness is inside” and to provoke the the consumer's imagination with Lila's placement.