LINETIK Packaging

The LINETIK desk lamp needed a sober, minimal packaging, which reinforces the product lines and the positioning of Zumtobel — a leading brand in technology, that develops sustainable, human-centered solutions, that aims to improve user's quality of life. This study evokes minimalism, functionalism and the strength of the brand. In order to meet the company's sustainable goals, we chose to use raw cardboard. Without the processing to make it white, the single use of black and the absence of staples or glue avoid the production of toxic waste, in addition to facilitating the recycling of the material.